Defining Advertising Premium Positions

Charges are typically applied if advertisers want their advertisement placed in a premium position of a publication, such as the back cover, inside front cover, etc. For Web advertisers, the home page of the organization’s website is often treated as a premium position.

To define the advertisement premium position types:

1. From the Advertising Settings page, select Premium Positions.
   The Premium Positions search page displays.
   
2. Select +New Premium Position.
   A new row is added in the grid, as shown below.
   
3. Enter the Premium Position in the text box.
4. Enter the Description in the text box.
5. Set the toggles that apply:
   1. Enable for All Products
   2. Enable for Print Product
   3. Enable for Web Product
   4. Active
6. Select the Save icon to save, or the X icon to cancel.
   Repeat these steps for each premium position you want to define.

Screen Element	Description
Premium Position	Text box. This is a 6-character (maximum) code that represents the premium position. Examples of a print Premium Position code are BKCOVR, IFRCVR (inside front cover), etc. Examples of a Web Premium Position code are HOMEPG, CHKOUT (check out page), etc.
Description	Text box. A brief description of the premium position you are creating. Used for clarification.
Active	Toggle. Indicates whether this premium position is active. Defaults to YES. Only an active Premium Position can be selected for an advertising product.
Enable for All Products	Toggle. Indicates whether this premium position is used for any advertising product. When set to YES, disables the Enable for Print Product and Enable for Web Product toggles.
Enable for Print Product	Toggle. Indicates whether this premium position is used for print products only.
Enable for Web Product	Toggle. Indicates whether this premium position is used for web products only.