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Defining Advertising Sizes

Paige Freeman
  • Updated

The Advertisement Size Code page is where you define the size of the advertisement. Ad size codes vary based on whether the ad size is related to a print advertising product or a Web advertising product.  In the case of print advertisements, because a page percentage is associated with ad size, it is also used in calculating the number of pages of advertisements that have been sold for a particular issue or media.

To define advertising sizes:

  1. From the Advertising Settings page, select Sizes.
    The Advertising Size Codes search page displays.
  2. Select +New Ad Size.
    A new row is added in the grid, as shown below.
  3. Enter the Ad Size in the text box.
  4. Enter the Description in the text box.
  5. Set the toggles that apply:

    1. Enable for All Products

    2. Enable for Print Products

    3. Enable for Web Products

    4. Active

  6. Enter the Ad Size Percent in the text box.
  7. Enter the Frequency Credit Quantity in the text box.
  8. Select the Save icon to save, or the X icon to cancel.
    Repeat these steps for each advertisement size you want to define.
Screen Element Description
Ad Size Text box. This is a 6-character (maximum) code that represents the advertisement size. Examples of a print Ad Size code are FULLPG, HALFPG, or 2INCH. Examples of a Web Ad Size code are SMALL, MEDIUM, or TALL.
Description Text box. A brief description of the advertisement size you are creating. Used for clarification.
Enable for All Products Toggle. Indicates whether this advertisement size is used for any advertising product. When set to YES, disables the Enable for Print Product and Enable for Web Product checkboxes.
Enable for Print Products Toggle. Indicates whether this advertisement size is used for print products only.
Enable for Web Products Toggle. Indicates whether this advertisement size is used for Web products only.
Active Toggle. Indicates whether this advertisement size is active. Defaults to YES. Only an active Ad Type can be selected for an advertising product.
Ad Size Percent Text box. The percentage of the page this advertisement occupies. For example, a half-page advertisement is entered as “50,” a two-page advertisement as “200.”
Ad Size Percent is also used in calculating an advertiser’s Earned Pages and in calculating the number of advertising pages in an issue or publication.
Frequency Credit Quantity Text box. This applies to advertiser contracts. The credit applies to to an advertiser’s “frequency commitment.” For example, a one page advertisement will count as one credit, a two page advertisement for two credits, etc. The credit quantity entered here must be in whole numbers.