Skip to main content

Advertising Overview

Paige Freeman
  • Updated

The Advertising subsystem provides functionality to manage all of your advertising needs, from setting up advertising customers to setting pricing for advertisements.

The Advertising subsystem allows you to:

  • Create customers specific to advertising
  • Set up advertising product types
  • Create scheduling for advertisements
  • Create advertising media contacts
  • Create advertising type codes, size codes, color/Webmedia codes, etc.
  • Set up advertising pricing

You can create advertising media for any media on which advertising can run, such as:

  • Issue-based print publications, such as journals and magazines
  • The Web
  • Inventoried products, such as books, CDs, coffee mugs, t-shirts, etc.
  • Meetings and exhibitions that solicit sponsors
  • Webcasts that solicit sponsors
  • Directories and other publications

Advertising media are defined by the type of media that they are. When an advertising media type is linked to a product, one of these Media Type Codes is automatically selected:

  • ISSUE_BASED – The advertisement runs in an issue of a print publication.
  • EXHIBITION_BASED – The advertisement is an exhibition sponsorship.
  • MEETING_BASED – The advertisement is a meeting sponsorship.
  • PRODUCT_BASED – The advertisement runs on a product that is typically an inventoried product, such as a calendar, mug, etc. The advertisement can also be a standalone product from the Exhibition, Facility, Fundraising, Miscellaneous, Membership, Certification, or Transcript subsystem.
  • STANDALONE_ADV – These advertisements are for miscellaneous advertising sales, such as affinity programs, rebates, webinars (if the webinar is not being defined as a meeting), etc.
  • TERM_BASED – This is for Web-based advertisements where the advertisement runs for a certain period of time (i.e., a week, a month, etc.).

This is the workflow you should follow during your initial setup of the Advertising subsystem:

  1. Complete Organization Unit Defaults setup
  2. Set up Advertising Codes
  3. Set up Advertising System Types and Codes
  4. Create Advertising Media
  5. Create Advertising Products