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Viewing List Counts and Analysis

Paige Freeman
  • Updated

The List Counts and List Analysis tabs for a marketing list allow you to view and analyze data surrounding your list usage.

To view the list count and list analysis:

  1. From Marketing Central or the left navigation, select Manage Marketing List. 
    The Manage Marketing List page displays.
  2. Select the hyperlinked List Code within the grid.
    The Marketing List Summary displays.
  3. Select the List Counts tab. 
    The List Counts page displays and lists read-only information about your marketing list.
  4. Select the List Analysis tab. 
    The List Analysis page displays.
  5. Use the filters at the top of the page to select your criteria, then select Run Analysis. 
    The Results section displays the calculated information.
Screen Element Description
List Counts
Purged By Read-only. Displays the user name for the user who purged the list.
Purged At Read-only. Displays the date the list was purged.
List Analysis
Subsystem Drop-down. The subsystem involved in the ad-hoc analysis. The system filters the analysis by subsystem in case a restriction on the market code to a specific subsystem exists.
Record Type Drop-down. This filters the customer database table by the type of record.
Date From / Date To Drop-down. This filters the ad-hoc analysis to a date range.
Market Code Search field. The market code involved in the ad-hoc analysis. The system uses market codes in all of the order system screens to record responses to specific list codes. For a closer analysis, you can have market codes that have nothing to do with lists but at the same time use a structure to allow capturing of a list code with a market code. The market code can also be restricted to a subsystem or a particular product.
Customer Class Drop-down. This filters records against the customer database table for a specific customer class.
Customer Status Drop-down. This filters records against the customer database table by the status of the customer.
Results
Responses Read only. Displays the number of contact tracking records, as well as the number of active orders from the order_detail table.
Total Amount Read only. Displays the total base amount for active orders from the order_detail table.
Orders Read only. Displays the number of active orders from the order_detail table.
List Cost Read only. Displays the list cost fetched from mkt_list_mater.list_cost for the list.
List Effectiveness Read only. Displays (Orders / Number of people on the list) *100.