Defining Email Marketing Messages Paige Freeman September 03, 2024 11:27 Updated Application Security: Marketing.Emails The Manage Marketing Email page allows you to save and reuse messages to be used on different marketing lists. Email messages are defined based on the Org ID/Org Unit and are not shared across Org Units. The system replaces only exact matches where brackets are used. If a typo or other error occurs, the system does not replace the value with the data shown as typed. Email messages sent via MKT800 can be viewed from the customer profile. However, because the system displays the latest version of the email message template, if you modify an email message template that has already been sent out via MKT800, the customer profile will display the updated email message template, as opposed to the email message template sent to the customer. The Canadian Anti-Spam Law, which went into effect on July 1, 2014, states that if you are sending a commercial electronic message (CEM) to an electronic address, then you need to comply with the following three requirements: (1) obtain consent, (2) provide identification information, and (3) provide an unsubscribe mechanism. (1) Consent can be explicit or implied. From the Canadian government site: Consent may be implied where CEMs are sent to members of an association, club or voluntary organization. When sending CEMs to your membership based on implied consent, you should ensure that you are only sending to members. "Membership" means the status of having been accepted as a member of a club, association or voluntary organization in accordance with its membership requirements. Via implied consent, you can market to your Canadian members. To market to the Canadian non-members in your database, you will have to wipe out the past responses from your Canadian non-members and send them to the Communications Preferences control in ThreeSixty e-business to record their explicit consent. The preferences will need to be defaulted to be unchecked for Canadian non-members (the new Canadian law does not recognize pre-checked answers as consent). (2) This is incumbent on each organization to properly identify themselves when sending out emails. (3) ThreeSixty uses the Communications Preferences control to record opt out preference from promotions, subscriptions, or appearance in member directories. To create a new email message: From Marketing Central or the left navigation, select Manage Marketing Email.The Manage Marketing Email page displays, as shown below. Select +New Marketing Email Message.The Add Email Message page displays, as shown below. Enter the code in the Email Message ID field and the long name in the Description field. Enter the Subject of the email. If applicable, modify the Active toggle. Enter the body of the email. To enter variables of text (text that will be replaced with a customer name or address, for example) select options from the Available Columns drop-down, then select Add to add them to the email body. Select Save. Screen Element Description Email Message ID Text box. This is a free-form data entry field to allow you to enter in a new code for email messages. Description Text box. The description of the email message. Subject Text box. The subject of the email. This subject displays for all recipients of the email. Active Toggle. When set to YES, indicates the email is active. Only active emails can be sent. Available Columns Drop-down. This displays a list of column names. These are provided to allow associations to personalize an automated email. When selected, the column name is placed at the last cursor location in the body of the email. The system replaces only exact matches where the brackets are used. In the event of a typographical or other error, the system does not replace the value with the data shown as typed.