Viewing and Editing Product Related IMS Roles Paige Freeman May 17, 2023 18:42 Updated Before you can add a relationship to a product, IMS roles need to be set up. This process suggests products to constituents based on related roles defined to a product. You can configure the system to suggest products based on a plethora of variables such as, past purchases, membership involvement, past meeting attendance, etc. For example, on the eBusiness website, if a constituent bought a book and the sequel was released, the sequel would be suggested to the constituent. This process only works after a role is set up. A role defines a product relationship with one another. To add related roles: From the eBusiness tab, select Related Roles.The Related IMS Roles screen displays. Click the +New Related Role link from the upper right of the screen.The Add New Related Role screen displays, as shown below. Enter the Role. Enter the Description. Click Save.