Viewing and Editing Product SEO

SEO is the process of affecting the visibility of a website or a web page in a search engine's "natural" or unpaid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

On-page optimization refers to factors that have an effect on your website or web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include metadata such as title, description, and keywords.

From ThreeSixty Web Client, you can define values for a product to be used as metadata attributes.

To view and edit product SEO:

1. From the eBusiness tab on a product, select SEO.
   The Search Engine Optimization screen displays, as shown below.
   
2. To add a ThreeSixty SEO Control, click the +SEO Control link in the upper right corner of the screen.
   The Edit SEO screen displays with the fields available to edit, as shown below.
   
3. Define the Page URL Mask, if necessary.
4. Define the Title Content, if necessary.
5. Define the Description Content, if necessary.
6. Define the Keywords Content, if necessary.
7. Define the Twitter @Username, if necessary.
8. Click Save.

Screen Element	Description
Page URL Mask	A non-required text field that defines the page URL mask for a product. The use of this field requires the use of Friendly URLs.
Title Content	A non-required text field that defines content for the metadata Title, Google Rich Snippets Name, and Twitter Cards Title.
Description Content	A non-required text field that defines content for the metadata Description, Google Rich Snippets Description, and Twitter Cards Description.
Keywords Content	A non-required text field that defines content for the metadata Keywords.
Twitter @Username	A non-required text field that defines a Twitter user for Twitter Cards for the specific product. The defined value should be in the format of @username and must include the ‘@’ symbol. If the ‘@’ symbol is not defined, it will not be included in the metadata on the page and the Twitter Card will not be created properly.

Once you have added the SEO Control, you can also add Additional Metadata.

To add Additional Metadata:

1. From the eBusiness tab, select SEO.
   If the SEO Control has been enabled, the Additional Metadata section will display, as shown below.
   
2. Click the +New Metadata link from the upper right corner of the section.
   The Add New Metadata screen displays, as shown below.
   
3. Enter the Name.
4. Enter the Content.
5. Click Save.